for her
Ladies' Watches
any.
for her
Reliable UK Delivery
British Designs
Established Since 1966
2 Year Guarantee
Sekonda watch collections for her, for him and smart
for him
Men's Watches
second.
for him smart
Smart Watches
now.
smartfind your style.
From stainless steel chronographs to crystal-set dress watches and connected wearables, each Sekonda design is created in Britain for everyday wear.
new
sekonda
Men's
Chronograph Bracelet Watch
Sporty sub-dials, quartz precision and a stainless steel bracelet built for daily wear.
new
sparkle
Ladies'
Sparkle Dress Watch
Crystal-inspired detailing and a polished finish for evenings, occasions and gifting.
new
10:08smart
Smart
Fitness Smart Watch
Activity, heart rate and sleep insights, synced through the Sekonda Smart App.
sekonda
Men's
Classic Leather Strap Watch
A clean, legible dial on a soft leather strap: the timeless office-to-weekend watch.
sekonda
Ladies'
Everyday Analogue Watch
Lightweight, easy to read and designed to pair with any outfit, any day.
new
Smart
Smart Health Ring
Screen-free wellness tracking in a slim, comfortable ring for 24/7 wear.
new
10:08digital
New In
Digital Sports Watch
Bold, backlit and practical: a durable digital companion for training and travel.
sekonda
Men's
Dive-Inspired Steel Watch
Bold indices, a sporty bezel look and a solid steel bracelet with real wrist presence.
for retailers & distributors about sekonda
a british watch brand buyers can trust.
For nearly six decades Sekonda has built its reputation on one principle: great quality watches shouldn't come with a great big price tag. That value-led positioning, a broad analogue-to-smart assortment and clear after-sales support make Sekonda a dependable brand for watch buyers, department stores and international distribution partners.
2-Year Guarantee
Every watch carries a 2-year guarantee, reducing after-sales risk for wearers and resellers.
Full-Range Assortment
Men's, ladies', digital, smart watches and smart rings under one recognisable brand.
Documented Support
Downloadable instruction manuals for analogue, digital and smart models.
Connected & Compliant
Smart products run on the Sekonda Smart App, with a published PSTI Act statement.
1966Year Sekonda was established
2 yrsGuarantee on every watch
4Core categories: analogue, digital, smart watch & smart ring
UKDesigned in Britain for global wrists
Designed by a British team with decades of watch-market experience, Sekonda balances trend-aware styling with practical specifications such as quartz accuracy, stainless steel construction and easy-to-read dials, the attributes shoppers and buyers ask about most.
which sekonda is right for you?
A quick comparison of the main watch types in the Sekonda range, to help wearers and buyers match each style to its ideal use.
| Type | Best For | Key Strengths | Explore |
|---|---|---|---|
| Analogue Quartz | Work, formal wear and gifting | Accurate battery-powered movement, low maintenance, classic dial design on leather or steel | men's · ladies' |
| Sparkle Dress | Occasions, evenings and presents | Crystal-inspired detailing, polished rose, gold and silver tones, elegant slim profiles | sparkle |
| Digital | Sport, training and travel | Clear numerical display, practical functions and robust everyday wearability | new in |
| Smart Watch | Active lifestyles and wellbeing | Activity, heart rate and sleep tracking plus notifications via the Sekonda Smart App | smart range |
| Smart Ring | Discreet 24/7 health tracking | Screen-free, lightweight wellness insights you can wear day and night | smart rings |
#sekondawatches
follow on instagram worn every day, everywhere.
since 1966 
Rated excellent on Reviews.io
about sekonda watches.
Since 1966, Sekonda has been one of Britain's best-known watch brands for men's watches and ladies' watches, built on a simple idea: great quality watches shouldn't come with a great big price tag.
Today the collection spans stylish men's designs, stunning watches for women, including our much-loved Sparkle watches, and a feature-packed smart watch range designed to keep you moving. Every Sekonda watch is designed in Britain and supported by a 2-year guarantee.
Rated excellent on Reviews.io Looks more expensive than it is
The most repeated theme in customer feedback: Sekonda watches deliver a premium look and feel at an accessible price point.
Customer feedback theme
A brand people return to
Many wearers describe Sekonda as the watch they have trusted for years, often choosing it again for family and milestone gifts.
Customer feedback theme
Smart features made simple
Smart watch owners highlight easy set-up through the Sekonda Smart App and practical everyday tracking without complexity.
Customer feedback theme
good to know.
Straight answers to the questions wearers, retailers and overseas buyers ask us most.
Where are Sekonda watches designed?
Sekonda watches are designed in Britain. The brand has been part of the UK watch market since 1966, combining British design with a value-led approach to quality timepieces. Learn more about us.
What guarantee comes with a Sekonda watch?
Every Sekonda watch is supported by a 2-year guarantee, giving wearers, retailers and distribution partners long-term confidence in each timepiece.
What types of watches does Sekonda offer?
The range covers men's watches, women's watches, digital watches, smart watches, Sparkle dress watches and smart health rings.
Are Sekonda smart products compliant with the UK PSTI Act?
Sekonda publishes a dedicated Smart PSTI Act statement covering the security requirements of the UK Product Security and Telecommunications Infrastructure regime for its connected smart products.
Where can I find a Sekonda instruction manual?
Manuals for analogue, digital and smart models are available on our Instruction Manuals page, and connected products are supported by the Sekonda Smart App.